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Station Info
Our Format
9412 broadcasts 24 hours a day with a fun, high-energy sound. Since we are not controlled by a larger corporate entity and our coverage area is global, we are not bound by the normal rules of big corporate radio. Therefore, we can and do play a very diverse range of classic rock, and we are not bound by the constraints of "payola" and other corporate radio business practices. We are proud that having the most live DJs of any station on the Internet allows us to be immediately responsive to audience requests, which has built us a very loyal listener base. In addition, each DJ’s classic rock knowledge, preferences, and personal style help keep the song rotation fresh and contribute to a constantly evolving sound that is keyed into the audience.
About 9412 The Rock Station
9412 has been providing great "Classic Rock That Never Stops" since September, 1999, focusing upon more than the hits that other stations play over and over again. 9412 plays deep cuts that you will not hear on big corporate-owned stations, real classic rock that our listeners request and the air-staff are happy to provide. When’s the last time you heard a 40-minute jam session by The Allman Brothers, three full albums in a row, or Frank Zappa?
9412 — The Rock Station’s DJs are spread throughout the United States and Canada, each bringing their own unique style and knowledge of the music, while participating in the 9412 Internet chat room with the listeners, taking requests via the chat room, various instant messenger services, and e-mail.
The listeners of 9412 are very loyal, with the average listener tuned in for six hours during the weekday and four hours during weekends. The reason for such loyalty is that 9412 has live DJs who give listeners what they want — "Classic Rock That Never Stops!"
With over 140 hours a week of live DJs, 9412 has more live jocks than most FM and AM stations in the United States and has the most hours of live programming of ANY Internet radio station.
9412 averages over 3000 listeners per hour and www.9412.com gets over 260,000 unique visitors per month. What this means to our advertisers is that they reach a rock-solid listener base chock full of people who are Internet-savvy consumers just waiting to click through to your web site and look at your products or services.
9412 has been featured on TV on NBC-15 (WMTV-Madison), CNN Headline News, WGN-AM, Online Tonight with David Lawrence, Cyberline with Mick Williams; and in print media in The Sun Prairie Star (Sun Prairie, WI), Radio and Internet News, Audio Graphics, The Capital Times (Madison, WI), The Post — Bulletin (Rochester, MN)
Market
During a recent survey of 552 listeners, we found that our audience is listening in the following places:
Eastern US (East of Mississippi) 39%
Western US (West of Mississippi) 20%
Canada 15%
Mexico / Central America / South America 3%
Europe 21%
Asia / Oceana / Africa 2%
Demographics
Our primary audience is persons aged 18-54
Approximately 50 million Americans have used Internet audio or video in the last month according to the latest study from Arbitron, Inc.
44,415,606 people were online at work, and 102,430,598 people were online at home during the week ending Nov. 23, 2003 in the United States according to NeilsenNetMedia.
When it comes to work, online radio listeners’ positions reflect why income is so high. 45.6% are employed in technology, professional, professional support, or management. (Source: RRadio Network Survey 23)
Why Internet Radio?
64.9% of 1751 online radio listeners say they plan to spend holiday money online in 2005. Compare year-to-year numbers and there's a 9.9% increase in people who plan to purchase holiday gifts online. In 2005, 48% will spend up to $450; 35.6% will spend up to $300 each.- RROnline Survey 33
The Internet is the information superhighway, the ultimate research tool for every consumer. Internet radio combines the power of an information kiosk with the proven results of radio to provide the best of both worlds for advertisers, especially those who wish to reach affluent, educated professionals at work. - Arbitron
Internet radio is one of the fastest growing media in history. Recent studies performed by Arbitron and Edison Research show that as many as 103 million Americans over the age of 12 have experienced Internet broadcasts, and a significant and growing number of those are regular users of this new medium.
Streaming online radio is the hot new medium. More than two out of five Americans — 100 million consumers age 12 and older — have used Internet audio or video in the past month. Streaming online radio is not limited by geographic region; it is accessible anywhere, any time, by anyone with an Internet browser.- Nielsen/Net Ratings
More advertising-receptive audience. The online streaming radio model of free programming content supported by advertising is preferred by Internet broadcast users! - Arbitron/Edison Research
Longer "Prime Time." While traditional radio emphasizes morning and evening drive times as their prime times, streaming radio works just the opposite. Prime time for streaming is 9 am - 5 pm when people are at their desks. Listener counts peak again from 7 pm - 11 pm, when people are home from work and logging on to their computers. This means that advertisers enjoy more opportunities to deliver their messages to the audience. In addition, people who listen to streaming radio listen longer than traditional radio audiences, an average of 3.7 hours versus 2.1 hours!
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